The Upham Hotel, a historic boutique hotel with timeless charm, needed a fresh, modern identity while honoring its rich heritage. I led a comprehensive rebranding effort, crafting a refined visual identity that included a new logo, color palette, typography, and hand-drawn illustrations—each element designed to reflect the hotel’s warmth and elegance.
Beyond branding, I captured the essence of the hotel through professional photography, providing high-quality imagery for their website and promotional materials. To bring it all together, I designed and developed a brand-new website from the ground up using WordPress, ensuring a seamless and visually compelling digital experience. The result is a cohesive, elevated brand presence that enhances the Upham Hotel’s story and guest experience.
Upham Hotel Brand & Web Redesign
I hand-drew a series of illustrations to capture the charm and character of the Upham Hotel, focusing on its historic architecture, lush gardens, and inviting atmosphere. Each illustration was thoughtfully crafted to complement the brand’s timeless elegance, adding a personal, artistic touch to the visual identity.
Custom Illustrations
I designed a hand-illustrated map and informational tri-fold brochure of the Upham Hotel to help guests easily navigate the property and find their rooms. The map blends functionality with artistry, reflecting the hotel's charm while providing a clear and welcoming guide.
Custom Illustrated Map
I completely rebuilt the Upham Hotel’s website from the ground up using WordPress, creating a fresh, modern design that enhances the user experience. From layout and functionality to custom styling, I ensured the site reflects the hotel’s charm while making it easy for guests to explore and book their stay.
Website Design
