ULURU APPAREL
As the Creative Director for Uluru Apparel, I led the design and branding efforts, overseeing product design, graphic art, full brand identity, packaging, website design and management via Shopify, as well as product and lifestyle photography. I collaborated with manufacturers in Peru and China to ensure each piece was crafted with precise color and fit. The collection includes high-quality apparel, headwear, and Colorado-themed drinkware, reflecting my dedication to style and function. You can find these products on Uluru’s website and in Colorado gift shops across the state.
BRAND IDENTITY
Highlighted below are select products I’ve designed for Uluru, including headwear, apparel, graphics, and drinkware. As the sole Creative Director, I took each product from a simple sketch to a polished final piece. My design process involved color and sizing research, creating series for different styles, and close collaboration with production teams in China to ensure the products matched my vision. Uluru’s collaboration with Miir also resulted in high-quality, Colorado-themed drinkware, designed to complement each piece in a fun and colorful way. Explore Uluru’s website to see more.
PRODUCT DESIGN
I was responsible for the complete development and design of Uluru's packaging, which encompassed every detail from shipping materials and promotional stickers to reusable shopping bags, customer-facing brand messaging, and apparel tags. Each element was meticulously crafted to enhance the brand experience, ensuring that Uluru’s identity is consistently communicated across all touchpoints.
BRAND PACKAGING
LIFESTYLE BRAND PHOTOGRAPHY
