STRIA SWIMWEAR
As the Creative Director for Stria Swimwear, I led and designed the creation of a distinctive brand identity that blends eco-friendly design with cutting-edge fashion. This project encompassed crafting a unified visual language, from brand identity and packaging to website design. I was also instrumental in product design and pattern design, ensuring each item embodied the brand’s dedication to sustainability and style. The outcome is a swimwear collection celebrated for its vibrant colors, flattering silhouettes, and commitment to environmentally responsible production practices.
BRAND IDENTITY
WEBSITE DESIGN
I developed the Stria website from the ground up, designing wireframes for each page and collaborating closely with a web developer to build our custom site.
WIRE FRAME PROCESS
TEXTILE DESIGN
I crafted distinctive visual patterns for the swimsuit fabric, blending vibrant colors and dynamic shapes to create eye-catching designs that enhance the swimwear’s aesthetic appeal and uniqueness.
I captured and edited all visual content for Stria, including editorial photography at iconic locations such as White Sands National Monument in New Mexico and the Paint Mines in eastern Colorado, as well as studio-based product shots. This imagery was featured across our website, social media platforms, and lookbook.
PHOTOGRAPHY
